Philosophical Approach to Coaching
At the core of our coaching philosophy is the Cognitive Behavioral Coaching (CBC) model, as outlined by Palmer and Whybrow (2011). This evidence-based approach is designed to help individuals improve their problem-solving abilities, enhance self-awareness, and modify beliefs that may interfere with performance, induce stress, or block the achievement of goals. Our coaching process aims to empower clients to:
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Achieve realistic and meaningful goals
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Resolve conflicts and effectively address challenges
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Acquire new skills and develop constructive coping strategies
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Modify negative thought patterns, stress-inducing beliefs, and performance-limiting behaviors
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Cultivate positive, performance-enhancing thoughts and helpful beliefs
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Ultimately, become their own "self-coach"
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We also recognize the critical role of self-efficacy—the belief in one's own abilities—as a key factor in driving success and professional development. Rooted in Bandura's (1997) Social Cognitive Theory, our coaching approach focuses on strengthening self-efficacy by leveraging mastery experiences, vicarious learning, verbal persuasion, and physiological feedback.
Through the Self-Efficacy Coaching Model (SEC), we strive to unlock our clients' potential by assessing and enhancing their self-efficacy. We believe that fostering a strong sense of "I am capable" is essential to improving performance and achieving long-term success. By understanding the impact of self-efficacy on thoughts and behaviors, we help clients build the confidence and skills they need to thrive in their personal and professional lives.
Our mission is to guide you in overcoming obstacles, achieving your goals, and unlocking your fullest potential, while equipping you with the tools to continue growing as your own coach